Challenge Tyres

Challenge is a young and dynamic, family-run brand that develops and produces handmade tyres for performance-driven cyclists in its own factory. Challenge sources the very best natural rubbers, combined with the highest quality silk, cotton, polyester, and latex, to make unique high-end performance tyres, using a handmade production technique that, to this date, very few companies have mastered.

Supporting the demands of world-class athletes across multiple cycling disciplines has enabled Challenge to lead the industry with innovation and development, creating tyres specific to the particular needs of each field, from road to gravel to cyclocross and more.

Handmade technology combined with the innovation requirements of modern-day cycling has created tyres which feature outstanding benefits throughout the entire line.

If you can catch him, just ask Tom Pidcock what tyres he'll be riding on his way to his next CX podium.